Zeta Psi Announces National Partnership with Birches Health to Expand Support for Gambling Addiction and Behavioral Health Challenges
FOR IMMEDIATE RELEASE
August 6, 2026
Zeta Psi Announces National Partnership with Birches Health to Expand Support for Gambling Addiction and Behavioral Health Challenges
Zeta Psi Fraternity is proud to announce a new partnership with Birches Health, the country’s leading provider of behavioral addiction treatment, to strengthen support for undergraduate and alumni members facing gambling or other behavioral addictions.
As sports betting, online gambling, and prediction markets have rapidly expanded across the United States, access has never been easier or more constant. That convenience has come with a sharp rise in gambling addiction, and research continues to show that college-aged men are among the most vulnerable populations. Zeta Psi recognizes the urgency of this issue and is committed to meeting today’s risks with modern, evidence‑based resources.
This partnership with Birches Health reflects Zeta Psi’s long-standing dedication to the wellbeing of its members and our ongoing investment in proactive health, safety, and brotherhood initiatives. Birches Health specializes in confidential, insurance‑covered virtual treatment programs for a wide range of behavioral addictions, including:
- Gambling Support – all forms, with a focus on sports betting
- Financial Trading Addiction – prediction markets, stocks, crypto
- Video Gaming
- Pornography and Sex Addiction
- Social Media & Technology
- Other Behavioral Addictions
Birches Health’s programs are designed for the realities of student life:
- Convenient teletherapy, accessible anywhere
- Confidential and private care
- Covered by most major insurance plans
Zeta Psi members can connect directly with Birches Health through a dedicated, confidential support pathway: bircheshealth.com/zetapsi
The wellbeing of every Zete remains central to our mission. This partnership ensures that any member – undergraduate or alumnus – has access to specialized, judgment‑free support when they need it. We encourage brothers to explore these resources and reach out immediately if they or someone they know may benefit from speaking with a Birches care specialist.